One Brain or Two free essay sample

Many agreed to participate in the experiments. The experiments that they held focused on finding out what kind of limitations would each brain have if they operated independently, how the 5 senses would be affected as well as finding their unique abilities. The two hemispheres were analyzed with three different tests. One of the tests studied their visual abilities and interpretations. The test consisted on placing an image at a specific place while having their eyes fixed at a determined point.So that would make the patient capture the visual information in only one of the visual fields (area) of the right or left hemisphere. Interesting findings came out of this test. The patients claimed verbally to not have seen anything on the right field. However, when they were asked to point at the image seen, they pointed at the image on the right field where they had claimed to not have seen anything. We will write a custom essay sample on One Brain or Two? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These results lead Sperry and Gazzaniga to a logical conclusion: Our speech is controlled by the left hemisphere only.In other words, split-brain patients were not able to verbally express or even confirm what the right hemisphere has seen. Another of Gazzaniga and Sperry tests focused on tactile stimulation. This test was really simple. It consisted on being able to touch different items without seeing or hearing it. The results of this experiment give to the previous Gazzaniga and Sperry logical conclusion more credibility. At the time the patients used their right hands (connected to the left hemisphere), they could not name or describe verbally anything related to the objects.However, it was not the same story with the left hands of the patients (connected to the right hemisphere). They could match and point at the objects without problem; proving again the lack of speech ability that the right hemisphere has. The other test held was an auditory test. The test was done in two different ways. One way was finding the objects in a bag that were mentioned verbally and the other was identifying the item reached by touch. This test’s results were also supporting the previous researchers’ logical conclusion about the left hemisphere ability of speech.It confirmed the right hemisphere’s ability of comprehending language and its ability of expressing it in a nonverbal way. During the test, evidently, the right hemisphere had no trouble identifying the unknown objects by touch as the left hemisphere did. Moreover, some three- dimensional drawings of the slit-brain patients, who were all right handed, developed much better drawings using their left hands compared with their right hands. Those three types of tests were combined to make new tests. But the results are all similar to the ones mentioned before. These amazing findings get us to the conclusion that we possess two different brains with different abilities and behaviors. Gazzaniga emphasizes the possibility of doubling the brain’s performance by separating both halves. In other words, to put each brain half to think on their own. I find this hypothesis of perhaps being able to manage 2 tasks or having 2 extreme different thoughts at the same time very interesting. Knowing that something that sounds like fiction could actually be a possible truth one day provokes me countless thoughts about our so uncertain future.

Pros And Cons of Government Regulation essays

Pros And Cons of Government Regulation essays Pros and Cons of Governmental Regulation How would you like to walk into a store where the conditions are unsanitary, food labels are out of date, and the electrical wires keep tripping you with every step you take? It would be a nightmare. Thanks to government regulation and control we are able to walk into a store where none of these things would dare happen. Lower prices for consumers, reduction of pollution, improved areas for the handicapped, and workplace safety are just a few of the benefits to governmental regulation. In my opinion having the government step in and regulate businesses when they get a little to out of control is definitely a plus. There are a few cons however, typically for the business itself. Thanks to agencies such as the FDA (food and drug administration), OSHA (Occupational Safety Another benefit of these regulations is lower prices for consumers. By having the government step in and break up monopolies, companies are able to maintain competition. If the government sees that a particular company is getting to powerful and dominating its competitors they will step in and break them up, just like they did with Microsoft. This helps us, the consumer, because we get good quality products, at low prices. Probably the biggest con in regulating business is competition. If a government is regulating a business, competition automatically goes down. An example of this would be the post office. There are no other postal services that deliver our mail. The United Postal service is the only one, and therefore is an example of a governmentally regulated se...

Paraphrase..rewrttin Essay Example | Topics and Well Written Essays - 2000 words

Paraphrase..rewrttin - Essay Example However, cancer treatments are conducted by two radiation methods i.e. ionizing and non-ionizing radiations. The ionizing radiation includes X-rays and Gamma rays, as (Yale 2001) identified a disadvantage of passing ionization radiation process from the body. The ionization radiations are absorbed by thick tissues in the body that enables them to be chemically reactive resulting in a cell damage. The study concluded restrictions for using ionization radiation to a minimal as it can raise issues related to human health. Disclosure to ionization radiation is another factor that needs consideration, as there are evidences available that has linked disclosure of low-level ionization radiation by the doses, which are given for the development of cancer by medical imaging. An inclusive review of biological and epidemiological data associated with health risk of ionization radiation exposure was conducted by the ‘National Academy of Sciences’ National Research Council. Moreover , the review is recently published in the form of a report named as the Biological Effects of Ionization Radiation (BEIR) VII Phase 2. In the report, the epidemiologic data demonstrated the survivors of the atomic bomb along with the population living near the facilities that are equipped with nuclear technology throughout the releases of Chernobyl, which is a radioactive material. Moreover, report also includes the workers who are exposed by occupations and populations, who faced exposure with the aid of therapeutic and diagnostic medical studies. Commonly used CT examinations that includes radiation doses that are received by humans, amplify the risk of cancer. For instance, increased risk of cancers is identified within the survivors of Hiroshima, as Nagasaki atomic bombs affects on these people were exposed by the ranges of 10 to 100 milli-sieverts (mSv). This value is equivalent to a single CT scan radiation exposure and patients do conduct CT scans multiple times during the tr eatment. (Smith-Bindman et al 2009) Risks involved in the use of Ionizing radiation The first hard tumour that was found, resulted from the ionization radiation effects. Consequently, securing from the ionization radiation methods that facilitates medical procedures has grabbed significant concerns. Predominantly, the rise in various medical procedures incorporating ionization radiation(Davros et al 2007). In order to protect people from this kind of radiation, an establishment of an International Commission for Radiation Protection took place in 1928. "The International Commission on Radiological Protection (ICRP) estimates that the average person has an approximately 4-5% increased relative risk of fatal cancer after a whole-body dose of 1 Sv. However, other studies on multiple cohorts of radiation workers have largely failed to establish statistically significant cancer risks. When multiple occupational cohorts were combined and evaluated in a somewhat systematic way, a combined excess relative risk of cancer death of just less than 1% was estimated" (Cardis et al 2005). In between years 1950s and 1960s, many traces become visible conclusion that the ionization radiation is dangerous for humans. Likewise, experimentations were conducted on rats by passing X-rays has also concluded the contribution of ionization radiation at low levels causing imminent deaths. Similarly, there are many proofs to conclude that the frequent use of radiation can cause

Environmental Impact Assessment Essay Example | Topics and Well Written Essays - 2750 words

Environmental Impact Assessment - Essay Example In view of this the need for a well-developed account of how scientific research ought to be integrated into public policy in general and into environmental policy in particular has never been more urgent (Thompson, 1986; Stonehouse & Mumford, 1995; Litfin, 1994). This article makes a contribution to the ongoing debate by examining one of the newer, and fast-growing, scientific fields, i.e., environmental impact assessment (from hereon EIA) with the aim of highlighting the question of uncertainty and its implications for policy dependent on this field. EIA is a relatively new field, and most accounts date its inception to the passage of the National Environmental Policy Act in 1969 in the United States. From this rather limited and inauspicious beginning EIA has now spread to almost all countries. In addition, bi- and multi-lateral agencies have now or are in the process of incorporating EIA at some stage in their policy process (Goodland & Edmundson, 1994). There are almost as many definitions of EIA as there are experts and, naturally, each expert has a preferred definition. Briefly, however: EIA may be described as a process for identifying the likely consequences for the biogeophysical environment and for man's [sic] health and welfare of implementing particular activities and for conveying this information at a stage when it can materially affect their decision, to those responsible for sanctioning the proposals. (Munn, 1979:6) In the early stages of its use, the EIA process was seen as a forecasting technique to provide decision makers with an indication of the possible consequences of a proposed intervention. This conceptualisation has been criticized on the grounds that it tends to relegate EIA to being a type of "add on" process. It can be argued that using EIA in this fashion feeds public suspicion that EIA is another scientific technique coopted by policymakers to legitimate decisions. Technical specialists have continuously agitated for closer integration of EIA in the policy process as a means of overcoming this limitation. Policymakers, however, are reluctant to integrate EIA any further into the policy process for several reasons. Two of the most significant of these are: 1. the cost of the impact assessment process makes policymakers reluctant to embark on impact assessment before a proposed project has been given the "green light;" and 2. there is a perception that EIAs make negative information about proposed interventions available to opponents. Thus, further integration of EIA, for example, from project to program level is seen by policymakers as being tantamount to giving opposing stakeholder interests an overview of the entire program. Both of these views gain credence from the fact that EIA reports have often been the baseline documents in well-publicized disputes between governments and environmental activists. Notable cases include the Alaskan pipeline dispute (Gray & Gray, 1977:509-14) and the Hydro Quebec Power Plant controversy (Gariepy & Henault, 1994). Impact identification is usually accompanied by a scoping process in which the probable impacts worthy of study are singled out. Ideally, this process

How popular music is used to express the artists views of contemporary Coursework

How popular music is used to express the artists views of contemporary society in Black Eyed Peas - Where is the love music text - Coursework Example 9). The music highlights the dire confusion that characterizes the global community to date, where instead of living by what it professes it is doing the contrary. This is via killing and encouraging evils that tend to fuel disunity like discrimination emanating from the love of one’s race, hence offering it adequate space to block other people from mingling freely. Conversely, some verses in the song address some selected people especially the leaders who have incalculably yielded to the eruption of global wars. The wars like WWII that have erupted due to the motivation from own gains where the leaders assume they are right. Additionally, the song’s composer in a way encompasses even the audience as having contributed to the same scenario globally. This is because the text addresses the humanity (world) and uses pronoun â€Å"we† to imply the entire people. The song’s intention is to inform global inhabitants who have high intellectual competence than oth er creatures. The message is in the form of a query regarding the utter dehumanization that is evident worldwide and persists to the present. Music text gives an illustration of terrorism, which the global securities are tying to curb it, especially the America via utilizing its sophisticated CIA organ, but all in vain (Miller, 2004, p. 9). The vice is still evident in the world, and its impacts nobody can refute since it terminates guiltless people primarily the children and youths. Its core question is the where has love vanished and the world’s sympathy besides respect for people. Since all the ills that characterize the world presently emanate from the nonexistence of love that should unite and bring harmony. Contrary, disunity, animosities have taken the lead where they characterize... This "How popular music is used to express the artists’ views of contemporary society in "Black Eyed Peas - Where is the love" music text" outlines the connection between the songs texts and author's personal opinion about society on the Black Eyed Peas "Where is the love" example. The song’s intention is to inform global inhabitants who have high intellectual competence than other creatures. The message is in the form of a query regarding the utter dehumanization that is evident worldwide and persists to the present. Music text gives an illustration of terrorism, which the global securities are tying to curb it, especially the America via utilizing its sophisticated CIA organ, but all in vain (Miller, 2004, p. 9). The vice is still evident in the world, and its impacts nobody can refute since it terminates guiltless people primarily the children and youths. Its core question is the where has love vanished and the world’s sympathy besides respect for people. Sinc e all the ills that characterize the world presently emanate from the nonexistence of love that should unite and bring harmony. Contrary, disunity, animosities have taken the lead where they characterize humanity’s actions besides resulting to deaths and crying of guiltless children, leaving them as orphans. The text is calling upon the world to live according to what it preaches (love) instead of the contrary, hence the song’s title â€Å"Where Is The Love?† The composer unveils brewing of wrangles amid states that yield to grievous wars (Miller, 2004, p. 9).

To Study Promotional Mix Of Coca Cola Products Marketing Essay

To Study Promotional Mix Of Coca Cola Products Marketing Essay Coca-Cola is the most recognised brand name in the world with 94 per cent recognition. This profile has spread with increasing rapidity in recent years as evidenced for example in China, where Coca-Cola became the most recognised trademark in the late 1990s. Today you can buy a Coke almost anywhere from Beijing to Buenos Aires, from Moscow to Mexico City. The Coca-Cola Company sells half of all soft drinks consumed throughout the world. Coca Cola Great Britain 5 Image 1 The Mission Statement of the Coca Cola Company Their mission statement is to maximize shareholder value over time. In order to achieve this mission, they must create value for all the constraints they serve, including their consumers, customers, bottlers, and communities. The Coca Cola Company creates value by executing comprehensive business strategy guided by six key beliefs: 1. Consumer demand drives everything we do. 2. Brand Coca Cola is our core business 3. We will serve consumers, broad selection of the non-alcoholic ready-to-drink beverages they want to drink through out the day. 4. We will be the best marketers in the globe. 5. We will think and act locally. 6. We will lead as a model corporate citizen. The ultimate objectives of our business strategy are to increase volume, expand our share of worldwide nonalcoholic ready to drink beverages sales, maximize our longterm cash flows, and create economic value added by improving economic profit. The Coca Cola system has more than 16 million customers around the world that sells or serves our products directly to consumers. We keenly focus on enhancing value for these customers and helping them grow their beverage businesses. We strive to understand each customers business and needs, whether that customer is a sophisticated retailer in a developed market a kiosk owner in an emerging market. There are nearly 6 million people in the world who are potential consumers of our companys product. Ultimately, our success in achieving our mission depends on our ability to satisfy more of their beverage consumption demands and our ability to add value for customers. We achieve this when we place the right products in the right markets at the right time. COCA COLA INTERNATIONAL HISTORY Coca-Cola Enterprises, established in 1986. Each of its franchises has a strong heritage in the traditions of coca cola that is the foundation for this Company. The coca cola Company traces its beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton , began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. Whitehead , secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local businesses until the early 1980s when bottling franchises began to consolidate. In 1986, The Coca-Cola Company merged some of its company-owned operations with two large ownership groups that were for sale, the John T. Lupton franchises and BCI Holding Corporations bottling holdings, to form Coca-Cola Enterprises Inc. The Company offered its stock to the public on November 21, 1986, at a split-adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in 1986. In December 1991, a merger between Coca-Cola Enterprises and the Johnston Coca-Cola Bottling Group, Inc. (Johnston) created a larger, stronger Company, again helping accelerate bottler consolidation. As part of the merger, the senior management team of Johnston assumed responsibility for managing the Company, and began a dramatic, successful restructuring in 1992.Unit case sales had climbed to 1.4 billion, and total revenues were $5 billion. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries.[1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. Based on Interbrands best global brand 2011, Coca-Cola was the worlds most valuable brand. https://sites.google.com/site/engineeringmbaproject/mba-project-report-on-marketing-strategies-of-coca-cola http://en.wikipedia.org/wiki/Coca-Cola Acquisitions The company has a long list of acquisition history. Coca-Cola took over Minute Maid in 1960, the Indian cola brand thums Up in 1993, and Barqs in 1995. In 2001, it took over the Odwalla brand of fruit juices, smoothies and bars for $181  million. In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250  million. The companys 2009 bid to buy a Chinese juice maker ended when China rejected its $2.4  billion bid for the Huiyuan Juice Group on the grounds that it would be a virtual monopoly. Nationalism was also thought to be a reason for aborting the deal. In 1982, coca cola made its only non-beverage acquisition, when it purchased Columbia Pictures for $692 million. It sold the movie studio to Sony for $1.5 billion in 1989. Coca-Cola Brands n UK CocaCola Diet Coke Coke Zero Powerade Powerade Zero Powerade Energy Glaceau Schweppes Schweppes Water Schweppes Mixers Schweppes Lemonade Schweppes Cordials Schweppes Slimline Sprite Sprite Zero Fanta Fanta Zero Dr Pepper Dr Pepper Zero Lilt Lilt Zero Oasis Oasis Light 5 Alive Kia Ora Kia Ora No Added Sugar Relentless Relentless Sugar Free Competitors Direct Competitor Comparison KO DPS NSRGY PEP Industry Market Cap: 170.12b 9.33b 204.90b 108.57b 1.29b Employees: 146,200 19,000 328,000 297,000 3.53k Qtrly Rev Growth (yoy): 0.01 -0.00 0.08 -0.05 0.14 Revenue (ttm): 47.60b 5.97b 93.06b 65.70b 1.60b Gross Margin (ttm): 0.60 0.58 0.47 0.52 0.41 EBITDA (ttm): 13.01b 1.31b 17.32b 12.59b 201.40m Operating Margin (ttm): 0.23 0.18 0.16 0.15 0.11 Net Income (ttm): 8.80b 625.00m 10.61b 5.92b N/A EPS (ttm): 1.91 2.92 3.32 3.76 0.50 P/E (ttm): 19.83 15.33 19.39 18.69 22.62 PEG (5 yr expected): 2.28 2.07 3.34 4.02 1.59 P/S (ttm): 3.52 1.53 2.16 1.63 1.42 DPS = Dr Pepper Snapple Group, Inc. NSRGY = Nestl PEP = Pepsico, Inc. Industry = Beverages Soft Drinks Nonalcoholic Beverage Makers Ranked by Beverage Sales Company Symbol Price Change Market Cap P/E The Coca-Cola Company KO 37.93 0.01 170.12b 19.83 Pepsico, Inc. PEP 70.19 0.01 108.57b 18.69 Dr Pepper Snapple Group, Inc. DPS 44.81 0.02 9.33b 15.33 Groupe Danone Water Division Private Nestlà © Waters Private ITO EN, LTD. Private Red Bull GmbH Private Cott Corporation COT 8.71 0.01 822.98m 24.47 Britvic Plc BTVCY 11.64 0.00 1.41b 14.62 Ocean Spray Cranberries, Inc. Private Nestl NSRGY 64.43 0.02 204.90b 19.39 Diageo plc DEO 120.69 0.02 75.28b 24.27 Heineken NV HINKY 32.14 0.02 36.96b 17.83 SABMiller plc SBMRY 45.52 0.08 72.21b 17.26 Anheuser-Busch InBev SA/NV BUD 86.98 0.02 139.16b 19.17 Suntory International Corp. COMPETATIVE ADVANTAGE OF COCA COLA Competitive advantage than a company has over the rivals by providing better customer satisfaction, by means of cost, benefits or due the services. STRONG BRAND NAME: Coca cola has developed a very strong brand by its strategies that it has followed during so many years and as a result has came up with a global brand name that is almost known by 90% of the global population. STRONG MARKETING STRATEGIE: Coca cola concentrates on the customer in whatever they do. And it focuses on all the age group of people that is children, youngsters and matured customers and come with marketing strategies that  influence on all the targeted consumers. NEW PRODUCT INNOVATIONS: With time to time Coca cola comes with new product innovation that attracts it customer towards itself again and again. These days people are becoming more and more health conscious, so coca cola has came up with non carbonate drinks and fruit juice products for example Diet coke, juices etc. BOTTELING SYSTEM: Bottling system is one of the most significant advantages that the company enjoys, among its other competitors and that allows infinite growth all over the the world. Coca cola has given rights to the bottlers companies around the globe to make and sell its products. Marketing strategy Marketing involves getting the right product to the right place, at the right time, at the right price and with the most suitable promotional activity. Coca-Cola has always been successful in creating the most appropriate marketing mix. Since the beginning, coca cola has built its business using a universal strategy based on three timeless principles: Acceptability- through effective marketing, the company ensurs that coca cola brands are an integral part of consumers daily lives, making coca cola the preferred beverage everywhere Affordability- Coca-Cola guarantees that it offers the best price in terms of value for money Availability Making sure that Coca-Cola brands are available anywhere, where people want refreshment. Coca-Cola has created well organized and extensive global distribution network guaranteeing the ubiquity of its products. (Ubiquity means ability to appear to be present everywhere at once.) Its approach is founded on the belief that coca cola must try to quench the thirst of everyone in the world -of all 5.6 billion people The Company operates a worldwide franchise system supplying syrups and concentrates to over 1,200 bottling operations, (there are more than 350 in the US alone) which thus include local companies and suppliers in the 200 countries in which coca cola is sold. The bottling companies distribute the worlds favourite brand using the most sophisticated technology and distribution networks that is available. The Company supports its international bottler network with sophisticated marketing programs seeking to guarantee that the companys brands are available where anyone is seeking refreshment. Coca Colas bottling system is the largest and most widespread production and distribution network in the globe. Pricing Strategy Coca cola has a high market share, competitor pressure has forced customer sensitivity to price to be fairly high, sales volume is of course high and profit margin is fairly low as the Coca-Cola products are fast moving consumer goods. This points to penetration strategy. Penetration pricing means the setting of lower rather than high prices to achieve potentially dominant share in the market. This can only be done when the demand for the product is believed to be highly flexible, basically demand is price-sensitive and either a new consumers will be involved, or existing consumers will buy more of the product because of a low price. A good penetration strategy may lead to large amount of sales and large share in the market. The strategy may also promote complimentary products. The main product may be priced low to attract sales, customers are then sold accessories. This strategy will work nicely in promoting re-use of Coca-Cola packaging via a beverage holder of vessel which is purchased separately and refilled. The potential disadvantage of bringing in this strategy is the likelihood of competitors doing the same by reducing their prices, therefore damaging any advantage of the reduced price. Price Penetration is most appropriate in industries where standardization is important. The product that achieves high market penetration often becomes the industry standard, in regards to the new Coca-Cola beverage vessel, it is trying to create a standardization of how consumers use the beverage container. Coca-Cola are likely to receive stiff competition soon after introduction of the product, although the product that achieves high market penetration often becomes the industry standard and other products, even superior products, become marginalized. Standards carry heavy momentum. Global branding The ability to engage in global branding is a key advantage to any large company.   Coca-Cola is fortunate in that it possesses a number of instantly recognisable icons which go beyond the familiar taste of its product. In particular the Company benefits from its registered trade mark, the characteristic classic shapes of its bottles and the highly familiar red and white Coca-Cola can No story of Coca-Cola would be complete without the Coca-Cola glass bottle. The design for the bottle was created in the early 1900s when the bottlers of Coca-Cola faced constant threat of imitation of both product and packaging. We need a Coca-Cola bottle which a person will recognise as a Coca-Cola bottle even if he feels it in the dark. The bottle should be so shaped that, even if broken, a person could tell at a glance what it was. (The Coca-Cola bottle design brief in 1915.) Today the glass bottle is seen as an icon. An icon is a symbol or image which directly refers to a specific entity or moment. Acclaimed as one of the most famous packages, the Coca-Cola glass bottle was re-launched in 1997 in a unique new format for Britain at The Coca-Cola Bottle exhibition at Londons Design Museum. Coca-Cola also produces the worlds most popular flavoured soft drinks: Fanta and Sprite, as well as diet Coke and Cherry Coke. These products can be mass marketed across the globe using standard promotions and advertising campaigns. This dramatically cuts promotional and advertising costs as these are distributed over a large market area. As Coca-Cola is the flagship of the Company, more money is spent advertising and promoting Coke than any of the other drinks. In the United Kingdom, Coca-Cola advertises all year round. Sponsorship and brand recognition The relationship Coca-Cola has with sport seeks to advance the development of sport overall. It aims to make sporting competitions possible by supporting events for the participation and pleasure of athletes and spectators. Coca-Cola has a long history of sports sponsorship including the Olympic Games, football, tennis and Special Olympics. Coca-Cola has been involved with the Olympic Games since 1928. It has been sponsoring the football World Cup since 1978 and is actively involved with the Wimbledon Championships. Coca-Colas support is at all levels. In 1993, Coca-Cola became sponsors of The Coca-Cola Cup in England, with Scotland following in 1994. Support is also provided for the English National Football Team and the Scottish International Youth Teams with a grass roots programme for mini-soccer with the Football Association Development Programme. Through sponsorship in leisure activities, Coca-Cola is able to combine the promise of refreshment with a sense of thrill, celebration and passion together with the universal necessity of a healthy, active lifestyle. Coca-Cola is a global product and can largely be marketed using a global approach, but the Company also engages in national and regional marketing strategies which illustrate a recognition of local and cultural differences. The first advertisement of Coca-Cola was an oil-cloth sign containing the phrase Delicious and Refreshing Now throughout the world, you can see Coca-Cola advertised in the cinema, on TV, on posters and in magazines. The Coca-Cola Companys overall advertising strategy is summed up by the phrase Think Global, Act Local Some campaigns are designed for worldwide use and others developed for individual markets. In some cases a product is developed for local consumption, such as Lilt in Great Britain and Ireland. The Always Coca-Cola campaign theme has been used worldwide to reinforce the universality of the brand which is always there. However, different advertisements are also made for each market. This enables Coca-Cola to choose the most relevant advertisements for its consumers and to choose how and when they should appear. In Great Britain, for example, where football is a national passion, Eat Football, Sleep Football, Drink Coca-Cola is a massively successful advertising campaign reinforcing the link between Coca-Cola and football while continuing the brands support of the game and fans. Sponsorship Sports Coca Cola sponsored the english football league in the beginning of the 2004-05 season (beginning August 2004) to the start of 2010/11 season, when the Football League found a new sponsor in NPower. Along with this, coca cola sponsored the coca-cola Football Camp, otherwise known as a soccer camp, that took place in South Africa, Pretoria during the 2010 FIFA World Cup, during which hundreds of teenagers from around the world were able to come together and share their passion for the game, partly due to Best Buys efforts through their program. Other major sponsorships include NASCAR, the NBA, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA Euro. In the Philippines, it has a team in the Philippine Basketball Association, the Powerade Tigers. Television The company sponsors the hit Fox singing-competition series American Idol. Coca-Cola is a sponsor of the nightly talk show on PBS, Charlie Rose in the US. Marketing Strategies of Coca Cola in UK Coca-Colas long-running Holidays are coming Christmas ad is to return to TV this weekend, this year with added social media integration. Coca Cola Trucks This years campaign will also see the return of the Coca-Cola Christmas Truck tour. The truck in the advert will visit more than 60 towns, cities and supermarkets in Great Britain and Ireland over the coming weeks. A dedicated hub will be set up on cokezone.co.uk to let consumers know where it will be visiting and will highlight local heroes, who will be nominated by their local communities to win the chance to have the truck visit their homes. The Christmas theme will continue on-pack, with the Sundblom-designed Coca-Cola Santa featuring on 2 litre bottles, 330ml cans and multipacks. Coca-Colas spot on Londons Piccadilly billboard is also part of the activity and will play the Holidays are Coming on rotation over the coming weeks. Zoe Howorth, marketing director for Coca-Cola Great Britain, says: Coca-Cola has a rich history of spreading Christmas joy through our marketing campaigns, with our Holidays are Coming ad and truck which are loved across the world. Were excited to be joining together with consumers in the countdown to Christmas and sprinkling some Coca-Cola Christmas magic, harnessing both the brands heritage and core media platforms to spread some festive cheer. http://www.marketingweek.co.uk/news/coke-holidays-are-coming-ad-returns/4004676.article Olympic marketing boosts Coke volumes Coca-Colas marketing to promote its sponsorship of the Olympics helped boost the number of products bought by consumers in its last financial quarter, but revenue was hit by promotional pricing across the sector. CocaCola Level of customer service Personal Selling When the distributor want to purchase the new product made from coca cola, the staff need to provide the suitable information to the distributor to ensure they have the understand on the new products. After sales service When the customers and distributor discover that, there may be some damage on the product after they purchase the product, the company has the responsibility to solve the problem. Warranties and guarantees Coca Cola make sure all machine is in good condition, has been factory tested and cleaned. Equipment may have some minor cosmetic imperfections but works perfectly and it has 30 day warranty for people who want to change the drinks. Conclusion Global companies need to generate high levels of profit in order to build on existing competitive advantages. For example, Coca-Cola needs to continually build on its brand image through successful advertising, promotion and provision of value for money products. The Company requires consistent expansion and development in its distribution systems. Coca-Cola is able to do this effectively due to its strategy of growth which has enabled the Company to develop international market leadership. Through manipulating and co-ordinating the tools of branding and advertising via image and activity, such as through sport sponsorship, The Coca-Cola Company seeks to provide refreshment for all of the people on the planet not just the 20% who currently account for 80% of sales.

Thomas Hardys Far From the Madding Crowd :: Thomas Hardy Far from the Madding Crowd Essays

Thomas Hardy's Far From the Madding Crowd The name Thomas Hardy gives to the hero of his novel, Far From the Madding Crowd, is not merely accidental. Hardy deliberately means to associate Gabriel Oak with the Angel Gabriel. God's hero lit up the darkness, and it is important for the reader to note that when Hardy's hero saves a situation from having disastrous consequences, nearly every time he does so in darkness. Gabriel's name is very significant in relation to his character, but he is not just meant to be a holy saint, whose sole purpose is to pour oil on troubled waters. He is a very real person with very human feelings, and this becomes obvious as his relationship with Bathsheba grows. To understand how the relationship between the two main characters has changed at the end of the novel, I need to explain how their relationship began. Previous to chapter four, Gabriel has seen and talked to Bathsheba on quite a few occasions, not least when she saves him from suffocation in chapter three. By chapter four, Gabriel has developed a deep love for Bathsheba and waits for her presence in strikingly the same way as "his dog waited for his meals". He is so captivated by her that he changes his opinion of an attractive woman to suit her features - such as "turning his taste over to black hair, though he had sworn by brown ever since he was a boy." Gabriel decides that marriage is better than his life of solitary isolation, a life which he has always lived quite comfortably before the arrival of Bathsheba, and declares "I'll make her my wife, or upon my soul I shall be good for nothing!" Using a motherless lamb as an excuse to visit Bathsheba to ask for her hand in marriage, he sets off for her aunt's house on "a fine January morning" having made "a toilet of a nicely-adjusted kind". He arrives in hopeful spirits, but it is not Bathsheba that he talks to - it is her aunt, Mrs Hurst. Gabriel's modesty comes through in his conversation with Bathsheba's aunt, and he leaves, mistakenly believing that Bathsheba has "ever so many young men" after her. However, as he is walking back along the down, he turns around to discover Bathsheba running after him. Erroneously he believes that she has chased after him to accept his proposal, so when she only wants to tell him that her aunt had made a mistake in saying she had several young sweethearts, he is understandably dismayed. Bathsheba has quite a flirtatious disposition and toys with Gabriel's

Article Critique: the Tyranny of Choic Essay

I will be writing a Article Critique on the article â€Å"The Tyranny of Choice† by Barry Schwartz. In this Critique I will addressing many psychological concepts, including what is a maximizer and satisficers. Also I will test myself to see which one fits me the most with the decision I made in my life and the ones I will make in the future. A maximizer is someone who tries to get the best out of ever situation or tries every options until they found the best one. (Schwartz,2004) A satisficers is someone who would settle for OK even if the best is out their for them. Maximizers spend the most time on everything because they spend most of the time comparing any and everything they find. Satisficers may browse and look around but when they find something that is right for them then they eliminate any further browsing. A scale was develop to distinguish the two and it is called â€Å"The Maximization Scale†. When you use the scale and and you are higher than 4 then you are considered a maximizer. If you score lower than 4 then you are considered a satisficers. Many say that a maximizer tends to become more depress than a satisficers mainly because they tend to think about the many choices they turned down to get the â€Å"best choice†. Sometimes the choice they chose isn’t that much better then the other choices they turn down. So they would dwell on the thought and it would get them upset and start to become depress. Whereas with satisficers they get depress but not as much, because they are upset about their other choices but since they lowered their standards they are pretty acceptable with their decision. (Schwartz, 2004) My score is 4.3 which means that I am more of a maximizer. When I make a decision I do all of my research before I try or do anything new. I weight out my pros and cons before I attempt to do anything, mainly because I do not want to make a mistake in the long run. At the end of the day though I am happy with the decision but some how I see better choices that I either overlooked or didn’t pay attention to. When I figure out those choices I tend to get upset or mad with my self, because some time I think the magic what if Some try to put their all in their getting what they assume is the best choice. â€Å"The more we invest in a decision the more satisfaction we expect to realize from our investment.†(Schwartz,2004,pg 74) What ever they invest in, they expect to be able to use it or learn from it for a long period of time not a short one. The reason I say that is because they wouldn’t want to spend all their hard work and time on something that will not last that long. If that do happen then the person will be upset and soon become depressed about their wrongful decision. In my opinion I thought this Article was very interesting to read. I saw myself reading and thinking that I do the exact same thing I am reading about. I am a online shopper never go to the store and shop, but I tend to start site hopping. Which is simply me going from site to site trying to find the best choice or the best value. At first I didn’t know they gave people who find the better item and people who settle a name. I also tend to try to put my all in something I expect to last quite a while Example, I wanted the new Ipod touch, but it cause 300 with everything, now I sacrificed going out, getting fast food, and limiting my spending. Now the only reason I did that is because I expect the iPod to last for a long time now, but if it was to last for a couple of weeks or months then I would not have done all of that. Overall this article was a well put together article in which I learned a lot of information from that I can use later in life, it also explained a lot of thi ngs in my life at this time. In conclusion, â€Å"As the number of choices we face increase, the psychological benefits we derive start to level of†(Schwartz,2004 ,pg75) It seems like the more choices you are faced day by day the more it will start to bother your emotions and feelings. You are faced with so many choices on a day to day basis, and you try our to make the â€Å"ideal choice†. At the same time your mind may drift off and say â€Å"What if I chose this or that† then the pressure increase. This article was to help you realize somethings about yourself. Also it was something that would help you better yourself in the years to come. References Schwartz, B. (2004, April). The tyranny of choice. Scientific American, 290(4), 70-75.

Spice Crops

Accessibility to good roads, transportation facilities, and market A good farm-to-market road is practically essential. Bad roads limit the size of loads, increase wear and tear, and cause crops to be bruise. 2. ) Well-drained areas A gently sloping land is a good site because it allows for efficient water drainage. The site should not have any depression where water may accumulate. 3. ) Soil fertility Spice crops can be grown in almost all types of soil. However, they thrive best in loose, friable, sandy loam soil rich in organic matter. 4. ) Climatic conditionsMost spice crops grow best under warm humid climates but some grow in dry environments. Determining what kind of spice crop to grow in a particular area should be done beforehand. 5. ) Rainfall The amount of rainfall is important because spice crops do not grow well in areas with excessive rainfall. Instead, they grow faster in places with direct exposure to sunlight. Preparing the Onions There are several varieties of onion grow here in the Philippines. Among them are Red Globe, Excel, Granex, Red Creoles, Crystal Wax, Japanese Bunching, Baguio green,and Beltsville Bunching. The onion plot should be plowed, harrowed, and left in good tilth.The surface should be well worked and smooth. For every kilogram, prepare a 1Ãâ€"10 meter plot. Prepare five plots and five kilograms of seeds for every hectare of planting area. Sow the seeds thinly and evenly then water the plot. Cover them with a thin layer of pulverized soil to avoid exposure to sunlight. Keep the soil moist by watering it every week with ammonium sulfate. Seedlings are grown for 30-40days. As the onion matures, gradually decrease water supply to promote proper bulb ripening. Stop watering when the tops of onion start falling over as they are almost ready for harvesting.Onion’s keeping quality is longer when it is fully ripe when harvested. PLANTING AND CARING FOR ONIONS: Planting and Transplanting Onions can be planted either by clean cu lture or mulch culture method. If clean culture is used, the field should be plowed and harrowed to remove the weeds and pulverized the soil. One or double rows are then made, and complete fertilizer and processed fertilizer at the rate of 4-6 kg. per 100sq. m of land are thoroughly mixed and applied. The plots should be sufficiently irrigated to wet the soil. In the mulch method, the field is not plowed. Instead, the remaining stalks are cut nearest to the ground.Then, the field is allowed to dry while the weeds are removed. The field should be irrigated three days before transplanting. Fertilizer should be applied a week before transplanting. The amount of fertilizer to apply may depend on the native soil fertility, thus soil analysis is necessary. After 30-40 days, irrigate the field to loosen the soil. Uproot the seedlings carefully, and plant them in the plot in columns with a distance of 8-10cm. Make sure that the soil has enough moisture while the plants are growing. Irrigati on In the plot method, the first watering is done after one week from the date of planting.Irrigate the field just enough to water the soil. Apply the fertilizer consisting of five bags of ammonium sulfate and five bags of urea per hectare are then applied. The field is then irrigated every 10days. On the third irrigation, a combination of five bags of urea and five bags of muriate of potash are applied. On the fourth irrigation, 20 bags of complete fertilizer per hectare are then applied In the mulched method, less irrigation is done because the rice straws can retain the moisture of the soil longer. In both methods of planting, irrigation is no longer done one month before harvesting the crops.Pest and Diseases The common Pest that attack onions are thrips and nocturnal leaf-eating worms. You have learned that thrips are winged insects that eat parts of onion’s leaves, which then become yellow and dried from tip to base. To control these pests, spray the infested plant with Malathion or any appropriate insecticide. Purple blotch and onion pink rot are the common diseases caused by fungi that usually attack onions. Practicing crop rotation, planting of resistant varieties, and applying appropriate pesticides are some of the measures that farmers may use to control these diseases. HARVEST AND POST-HARVEST OF ONIONSHarvesting and Post-harvesting Operations The bending of the onion leaves is a sign that the onions are ready for harvesting. The maturity period of the crop differs according to the variety, just make sure that only the fully ripe ones are harvested to enhance their keeping quality. Red Globe, for example, matures in 100 days or more; Excel matures in 90-100 days; Red Creole matures in 110-120 days; and Granex matures in 130-135 days. Onions are harvested by uprooting the plants carefully. The bulbs should be properly sorted from the thick necks (will not store so long); injured or damaged bulbs should be cleaned.The plants are then placed in nylon sacks, bamboo crates or baskets. Onions should be carefully handled and properly cured, so that they will retain their freshness and quality. Onions should be placed in cold storage room with a dry atmosphere and adequate ventilation Marketing of Onions Fresh market onions are distributed through broker-shippers, grower-shippers, and chain store buyers. Many growers disposed of their crops soon after harvest. Dealers, shoppers, supermarket buyers, and others are usually on hand at harvest time to buy the products on cash basis, some on consignment basis.In some areas, onions are commonly sold under marketing contracts between growers and shippers. Profit Crops Production Cost Gross income Net income (Pesos)(Pesos) (Pesos) Onions P50. 00 P100. 00 P50. 00 The remaining P50. 00 profit will be the total profit for my plant production of onions.FIAT LUX ACADEME Cavite In partial fulfillment of the requirement in T. L. E. II â€Å"A Project Plant for my Plant Production† Sub mitted by: Rotsen R. Manaois II – Germanium Submitted to: Miss Hirlen E. Pico T. L. E. Teacher

How to Write Dialogue Master List of Dialogue Punctuation Tips

How to Write Dialogue Master List of Dialogue Punctuation Tips How to Write Dialogue: Master List of Dialogue Punctuation Tips Learning how to write dialogue can be tough for some without the right guidance.But unless you plan on writing a textbook, you must learn how to properly write dialoguesThe one thing most writers get wrong when they’re first starting out is proper dialogue format.Sure, you could leave that up to the editor, but the more work for your editor, the more expensive they’ll be.Plus, it’s important that, as serious writers and future authors, you know how to punctuate dialogue no matter what.That also means editors will be able to focus on more complex edits instead of just punctuation.Dialogue punctuation is complex and takes some time to learn, understand, and master.Here are some dialogue examples of each and how you would punctuate them.Writing Dialogue Example 1 Single LineSingle lines of dialogue are among the easiest to write and remember. The punctuation for this dialogue is simple:The quotations go on the outside of both the words and end 2 Single line with t agIn this case, â€Å"tag† means dialogue tag.A dialogue tag is anything that indicates who said what and in what way.Here are some common examples of dialogue tags:He saidShe whisperedThey bellowedHe holleredThey snipedShe huffedHe cooedThey respondedIn the example below, you can see that the dialogue tag goes on the outside of the quotations, while the comma goes on the inside.This is the case with any dialogue tags that are used. You can also see how this dialogue formatting works with different types of sentences and different dialogue tags.Note that the tag, when following a comma within the quotation marks, is lowercase,as its a part of the overall sentence.Writing Dialogue Example 3 QuestionsBecause a question mark seems like the end of a sentence, it’s easy for most writers to get the format for questions when writing dialogue wrong.But it’s actually pretty easy. Essentially, a question mark will be treated like a comma or period. What changes the forma tting most is what follows the dialogue.Here are some examples of writing questions in dialogue:Will you ever stop being a child? she asked.What about that man over there? he whispered, pointing in a old gentlemans direction. Doesnt he look odd too?Whats the big deal, anyway? she huffed.Below is a clear breakdown of formatting questions in dialogue.In this example above, you can see that if there is a dialogue tag, the question mark will act as a comma and you will then lowercase the first word in the dialogue tag (unless it’s a person’s name).However, if there is simply an action after the question, the question mark acts as a period and you will then capitalize the first word in the next sentence.Writing Dialogue Example 4 Tag, then single lineWhen it comes to formatting dialogue tags before your character speaks, it’s essentially the same as when they come after, except backward.As you can see in the example above, the dialogue tag is in front, followed by a comma outside of the quotations. Then the quotations appear when the sentence starts with that sentence’s punctuation inside the quotations at the end.Here are a few more examples of this type of dialogue, as its very common:They hung their head and mumbled, Its fine if you dont want me to come.She huffed, Well thats just great, isnt it?He drew in a long breath and spoke, Im just not sure what to do anymore.Writing Dialogue Example 5 Body language within lineThere are a couple different types of body language dialogue formats to learn.Dialogue Variation 1: This is when the actions your character is taking comes between lines of dialogue but after a sentence is complete. In real life, this would indicate someone pausing to complete the action.Heres what this dialogue example looks like:Are you sure we should go this weekend? She shoved the curtain aside, sneering at the greying clouds. It could be a mess out there.Whats the big deal, anyway? He yanked the sheet from the enve lope. Its not like you cared for her all that much.Lets go to the moon! She twirled, her pale pink dress lifting around her. We could make it, I know we could.Below is a detailed explanation of how you would format this type of dialogue:Variation 2: With this dialogue formatting, it’s different because this is when a character does something while they are speaking, instead of pausing like in variation 1. The action happens in the middle of a sentence and has to be formatted as such.Here are some dialogue examples of this formatting:Its really just 6 Single line getting cut offSomething that happens in real life (sometimes an irritatingly large amount) is getting cut off or interrupted when you’re speaking.This typically happens when someone either doesn’t care what you’re talking about or when two people are in an argument and end up speaking over one another.You can see in this example that you place an Em Dash ( 7 Dialogue tag in the middle of a line Another common type of dialogue. This is essentially a mix of a single line with a dialogue tag.Mostly, you will use this type in order to indicate who is talking if there are more than two and in order to keep the focus on the dialogue itself and not the character’s actions.Writing Dialogue Example 8 Paragraphs of dialogueThere are certain situations that call for a single character to speak for a long time. However, grammatically, not all of what they say will belong in the same paragraph.Here’s how you would write multiple paragraphs of dialogue:For writing dialogue paragraphs, you want to leave the quotations off the end of the paragraph and begin the next paragraph with them in order to indicate that the same person is just telling a long story.[NOTE: These dialogue rules apply for American English. Other parts of the world may use different dialogue formatting, including single quotations and more.]How to Write Dialogue That’s Realistic and EffectiveGreat dialogue is hard to get right. For something we do and hear every day, knowing what to make your characters say in order to move the plot forward and increase intrigue isn’t easy.But that’s why we’ve broken it down in easy steps for writing dialogue for you.Here are some of the best tips for writing dialogue that feels real but is also effective for moving your story forward.NOTE: Was that enough to push you to get started right now? Learn more about the writing, marketing, and publishing process in our VIP Fiction Self 1: Dialogue tags in the front â€Æ'â€Æ'He spoke. â€Å"You’re one of the oddest people I know.† â€Æ'â€Æ'She replied, â€Å"Is that necessarily a bad thing?†Ã¢â‚¬Æ'â€Æ' He smiled. â€Å"I didn’t say it was a bad thing at all.† â€Æ'â€Æ'She laughed. â€Å"Good.†Bad Dialogue Example 2: Action within dialogueâ€Æ'â€Æ' â€Å"I’m just not sure† 3: Tags in the middleâ€Æ' â€Æ'â€Å"I really wish you would just talk to me,† Ada said. â€Å"This silent treatment isn’t helping anyone.†Ã¢â‚¬Æ'â€Æ'â€Å"It’s helping me,† he said. â€Å"Or does that not matter to you?†Ã¢â‚¬Æ'â€Æ'â€Å"Of course it matters to me,† she replied. â€Å"It’s just not solving the problem.†Ã¢â‚¬Æ'â€Æ'â€Å"I don’t think anything can solve this problem,† he murmured. â€Å"It’s permanent.† How to fix this: whenever you’re writing dialogue, switch the type of formatting you use in order to make it look and sound better. The more enjoyable it is to read, the more readers will become invested.One exception is when you have two characters going back and forth very quickly. In this case, a few lines of dialogue only, with no tags or anything, is acceptable.Fixing Dialogue Example: Variation is Keyâ€Æ'â€Æ'â€Å"I’m just not sure†- she grabbed a handful of see ds- â€Å"that you’re taking this seriously.†Ã¢â‚¬Æ'â€Æ' He weaved between the overgrown plants, pushing them aside.â€Å"Why would you think that?†Ã¢â‚¬Æ'â€Æ' â€Å"Becauseyou just ignore the important stuff unless it’s important to you only.†Ã¢â‚¬Æ'â€Æ'â€Å"That’s ridiculous.†Ã¢â‚¬Æ'â€Æ' â€Å"No.† She plunged her finger into the pot with soil, dropping in a few seeds. â€Å"It’s true.†What’s Next?We have something for you- for FREE.â€Å"More than what you’ve already given me in this blog post?† you ask.YES! Continuing to learn is what makes the difference between okay writers and real, great authors-to-be.After all, Ernest Hemingways says it best: â€Å"We are all apprentices in a craft where no one ever becomes a master.†But you can at least, become better with this free training.

Quantitative and Qualitative Research Study Article

Quantitative and Qualitative Research Study - Article Example identification of the problem, methods of carrying out the research, the findings, the barrier to the implementation process and finally the discussion. Quantitative study is more reliable as it as a development of the qualitative study. This method of research is basically a primarily examining research. This is because it’s applied to get awareness and an understanding opinions, and incentives. This research offers insights into the problem or assists to come up with different ideas as well as the applicable hypotheses for a possible quantitative research. Qualitative Research is besides applicable in uncovering process on the trends in beliefs and ideas, and usually digs deeper into the problem. The collection of Qualitative data is via methods that vary as they are not structured or are semi-structured methods. Some of the common methods comprise focus groups, interviews, and participation, and observations. In this method, the sample size is usually small, and the subjects that are selected are representatives of a particular quota (Glassman, 2004). Based on my experience as a nurse, the development of an effective evidence-based practice (EBP) is very essential. In order for a nurse to display credibility, they ought to display an effective incorporation of evidence, comprising of research findings, to their clinical decision-making process. For this to be implemented, nurses ought to develop a interrogative and critical outlook to practice by developing a question about nursing practice that may come from a various sources such as patients. A good question is developed via the help of the PICO analysis. The next step is to look for most relevant evidence on the question. Evidence is present in books and journals done by individuals with awareness in EBP and with professional expertise. These sources are present in the internet and specialist databases such as the university libraries. Locating the evidence is often time consuming (Cranston, 2002). It

How successful was industrialization in Australia over the period 1950 Essay

How successful was industrialization in Australia over the period 1950 to 1973 - Essay Example (R8:3). The development of manufacturing is complicated. It involves a great variety of products, fragmentation of the industry, different markets between six states as well as a wide range of operations (R8:3). Industrialization of Australia first began with its heavy, complex and diversified manufacturing during the First World War. Since the Second World War it has become one of the most highly industrialized economies in the world (R6:182). Australia played a major role in promoting post-war industrialization; however, its welfare state interventions created a great barrier in its later manufacture development. The major growth phase of post war manufacturing development was between mid 1940s and late 1960s. In 1944, it announced that it â€Å"is ready for an adventurous expansion of secondary industries in the post-war period† (R5:15). This essay will examine Australian manufacturing development over the period 1950 to 1973 and the impact of industrialization during this period. Section one will examine the importance of industrialization to the Australian economy. Then, we examine success and impact of industrialization to the economy. This included the impact on employment, capital investment, public infrastructure, country import and export as well as the protection policies implemented by the state during this period. After examining the advantages brought by industrialization, the essay criticizes on the effectiveness of welfare state interventions to the Australian economy. During World War Two, Australian foreign debt was due to the sales of goods and services to the United States. This can be accounted for the high demand in food stuffs by other industrialized countries. A high price was paid for Australian primary products (R4). Its dependence on foreign capital rose. At that time, foreign investment, foreign technologies, foreign management, foreign